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OP-003Acquisition

ECHO

Creator program on CPA terms

Org
ZAKINN
Scale
HYBRID FIXED+CPA
Impact
Per-user attribution live
Status
NOMINAL
ECHOOP-003 • FLIGHT DECKACQUISITION

Operation Brief

Restructured influencer marketing around performance: authenticity auditing before any deal, hybrid fixed + cost-per-acquisition contracts, and per-user attribution through dedicated promo codes.

Flight Profile

  1. AUDIT

    Authenticity screening tool — engagement quality and follower legitimacy checked before outreach.

  2. DEAL ARCHITECTURE

    Hybrid fixed + per-user CPA.

    tradeoff: Creator income certainty vs. platform risk — shifted risk toward performance.

  3. ATTRIBUTION

    Dedicated promo codes per creator; every acquired user traceable.

Telemetry

CPA per verified user

Model

Audit-first

Pipeline

Contracted · live

Deals

Black Box

Flat-fee-only offers gave no performance guarantee on spend. Restructured to hybrid fixed + CPA with code-level attribution — spend now follows results.

Systems Aboard

Audit toolingPromo attributionStructured contracts