YAMEN

Yamen Al-Omari operates from Damascus, where he leads growth for a ride-hailing platform running nationwide across all Syrian governorates. His remit spans the full stack of modern marketing: directing $335K in out-of-home media, doubling daily trips from 4,000 to 8,000, and building the AI systems that run the marketing itself — autonomous notification engines, referral infrastructure, and an internal Marketing OS with 33,000+ lines in production.

The road there ran through Amman, Jordan. He started in the field with international organizations — leading ground crew teams at Oxfam, training communities for UNHCR programs in psychosocial support, entrepreneurship, and digital-wallet security across Jordan's banking apps, and teaching computer skills with Blumont. Two first-place, funded entrepreneurship awards followed: a solar PV tracker venture (2021, selected from 1,000+ applicants) and an e-commerce import venture (2022). Then came the commercial chapters — tender estimation at a Saudi-Jordanian engineering firm, B2B SaaS marketing toward the US market, sales-attributed e-commerce campaigns with budgets up to 10K JOD, and sales & marketing management for security-systems distribution.

The through-line: he doesn't run campaigns on top of systems other people built. He builds the systems, then runs the campaigns — and measures both in trips, sales, and revenue.