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OP-008Brand / OOH

SKYLINE

Nationwide out-of-home program

Org
ZAKINN
Scale
ALL GOVERNORATES
Impact
$335K directed · 100 billboards
Status
IN FLIGHT
SKYLINEOP-008 • FLIGHT DECKBRAND / OOH

Operation Brief

Designed and directed ZAKINN's out-of-home program across all Syrian governorates — from the first regional waves to a 100-billboard national deployment — with creative produced through an AI-first pipeline (Higgsfield/Gemini generation, Photoshop finishing).

In the street

SAMPLE CONTENT — replace with your own billboard and on-ground photography.

SAMPLE — hero placement, main highway
SAMPLE — city centre
SAMPLE — arterial road
SAMPLE — night execution

Creative revision

SAMPLE CONTENT — drag the divider. Replace with a real before/after.

ShippedFirst cut
⇔
First cutShipped

Live reporting

SAMPLE CONTENT — point this at your real dashboard, Looker Studio report or product.

example.comOpen ↗
Loading live view…

In their words

“SAMPLE CONTENT — replace with a real quote from a client or colleague.”
Sample Name · Sample role, Sample company

Flight Profile

  1. WAVE 1 · 2025

    First billboard flight, $20K.

    tradeoff: Dense Damascus presence vs. thin national spread — chose density to prove recall before scaling.moved: Brand recall in the capital.

  2. WAVE 2 · 2025

    $80K expansion beyond Damascus.

    moved: Presence across additional governorates.

  3. BUS FLEET · 2025–26

    $50K moving-media layer on transport buses across all governorates.

    tradeoff: Static reach vs. moving frequency — added frequency without new fixed sites.

  4. WAVE 3 · 2026

    $185K · 100 large-format billboards, Damascus + every governorate.

    moved: Full national coverage.

Telemetry

$335K

Directed

100

Billboards · 2026

All governorates

Coverage

Systems Aboard

HiggsfieldGeminiPhotoshop finishingVendor & placement management