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OP-002E-commerce / Performance

MAGNET

Sales-attributed e-commerce campaigns

Org
AGENCY (JO)
Scale
10K JOD BUDGETS
Impact
Multi-category, sales-tied
Status
ARCHIVED
MAGNETOP-002 • FLIGHT DECKE-COMMERCE / PERFORMANCE

Operation Brief

At a performance marketing agency in Amman: media buying tied directly to sales across a wide range of online product categories, with campaign budgets reaching 10,000 JOD — plus in-house photography, video editing, and design.

Flight Profile

  1. TESTING

    Catalog-wide creative and audience testing.

    tradeoff: Breadth across SKUs vs. depth per SKU — breadth first, then doubled down on winners.

  2. SCALE

    Winning campaigns scaled to 10K JOD budgets with sales-based decisioning.

    moved: 10K JOD budgets

  3. CREATIVE

    In-house production: shooting, editing, design.

Telemetry

10K JOD

Budget ceilings

Multi-category

Catalog

Sales-tied

Attribution

Systems Aboard

Meta AdsCreative production stack