SURGE
Daily-trips growth program
- Org
- ZAKINN
- Scale
- NATIONWIDE
- Impact
- 4,000 → 8,000 trips/day
- Status
- IN FLIGHT
Operation Brief
Led marketing teams through a growth program that doubled daily completed trips from 4,000 to 8,000 on a ride-hailing platform operating nationwide across Syria — pairing multi-channel acquisition with retention mechanics and purpose-built data tooling.
Flight Profile
ACQUISITION
Multi-channel campaigns — paid social plus city-specific seasonal competitions with live prize draws.
tradeoff: One national message vs. per-city structures — per-city won on conversion.RETENTION
Referral loop (see GRAVITY) and promo-code programs feeding repeat usage.
BRAND
Strategy refresh driving +150% social engagement.
moved: +150% social engagementDATA
Trip-report analytics platform (Docker · PostgreSQL · Express · React, full Arabic RTL) informing spend allocation.
moved: Decisions from gut to telemetry.
Telemetry
2×
Daily trips
+150%
Social engagement
3,300+
Active captains · Damascus
Black Box
Store telemetry showed installs skewing toward a market the platform doesn't operate in — a distribution-policy risk. Traced the anomaly and addressed it before it affected store standing.